CLIENT:

AMC’S SHUDDER

SUMMARY:

In the Fall of 2016, Shudder, AMC’s exclusive horror streaming channel, hired NGP for an exciting installation piece. They had a film in both Fantastic Fest and Beyond Fest, Sadako vs. Kayako.

THE REQUEST:

One of the ways the client wanted to promote the film was by hiring directors to create their own version of the cursed tape from Ringu. In their sponsorship of Fantastic Fest and Beyond Fest, they built in an opportunity to have a lobby display in the theaters on the day of the screening, playing the original cursed tapes off of old CRT TVs. NGP built, installed, and de-installed the AV cart in the lobby of the Alamo Draft house on South Lamar.

THE RESULT:

The project was super rad! Sam at Shudder really loved how it turned out. The installation caught lots of twitter attention.